Home arrow News & Events arrow Industry News arrow The "pay what you want" restaurant
The "pay what you want" restaurant Print
A London restaurant has decided to do away with bills, asking customers to pay only what they want for meals.

The Little Bay restaurant in central London, one of four owned by restaurateur Peter Ilic, will present diners with absolutely nothing when they ask for the bill during February, leaving it up to them to decide what the meal was worth.

"Anything between a penny and 50 pounds will make me happy, it's entirely up to the customer to decide," Ilic said, sounding confident about the prospects as he sat on a purple couch is his brightly coloured, arty restaurant, known for its bistro-style Mediterranean cuisine.

"It just seemed the right thing to do with everyone under the cash and feeling pretty miserable," he said.

Times have not been easy for London restaurants in recent months, as the credit crisis and a deepening recession have hit everyone, from ordinary city workers to highly paid bankers.

Ilic, a long-standing player in the London restaurant business is well-known for his value gourmet food, but now he's gone one step further and effectively cut prices to zero.

"Customers have already paid 20 percent more than the original price," he said, confident that he will more than cover his expenses for the month. "People want to be polite and would be embarrassed not to pay enough."

sk/food24.com/Food24/Article/0,,1-12-14-66_21569

 
< Prev   Next >

  helpline@sanha.org.za

SANHA Mailing List

 SANHA Mailing List Subscribe

Facebook
      Twitter
   
 
This website is powered by NET31