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inPepsiCo plans $30bn push into healthy eating Print
Indra Nooyi, the chief executive of PepsiCo, which employs nearly 200,000 people worldwide, said that she wanted the company to treble the revenue gained from its 'good-for-you' ranges, which include Quaker Oats, Tropicana and Naked Juice.  

"We, as a company, have $43bn in revenue. Of that, more than $30bn is in what we call 'fun-for-you' products, such as treats, soft-drinks and chips. We worked hard to make these treats healthier.”

Ms Nooyi said the market would see many more Tropicana and Quaker Oats products. She also revealed that PepsiCo was looking at developing a nutritional drink aimed at children.

"We do not market to kids under 12, that is the stated goal of the company," she said. "We are very careful on nutrition for kids. We do not have a nutritious product we feel comfortable marketing to young kids.

"In terms of a processed snack for kids, we haven't yet said: 'This is a highly nutritious product for you, kids', because that is a high bar. I'm talking of kids under 10 years old. We want to make sure when we go there, we are absolutely above board."

SANHA certifies Pepsico snacks produced in Pakistan.

Ref: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/7113250/PepsiCo-plans-30bn-push-into-healthy-eating.html
 
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