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Coca-Cola Ad banned in UK Print
The News - Industry News

A Coca-Cola advert that labels one of its drinks "nutritious" is misleading, the advertising watchdog has ruled.

The company said its Vitamin Water was "nutritious" because it contains 100% of the recommended daily allowance of vitamin C as well as other vitamins.

The Advertising Standards Authority (ASA) said the public "would not expect" a "nutritious" drink to have the equivalent of up to five teaspoons of added sugar and banned the advert.

The ASA said it considered that consumers would understand the word "nutritious" as a claim that Vitamin Water contained added ingredients that were needed by the body in order to stay healthy.

The ruling said: "Because Vitamin Water contained about a quarter of a consumer's GDA (guideline daily amount) for sugar as well as the added vitamins, we considered that the description of Vitamin Water as 'nutritious' was misleading."
The watchdog ruled that the advertisement should not appear again in its current form.

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