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Home arrow News & Events arrow Industry News arrow Coca-Cola Crimea map move sparks Ukraine boycott calls
Coca-Cola Crimea map move sparks Ukraine boycott calls Print


Ukrainian social media users have called for a boycott of Coca-Cola after it posted a festive map of Russia that included Crimea.


The company originally posted a map that excluded the annexed peninsula, but backtracked when it received protest from Russians.


It quickly republished the photo to include Crimea, only for Ukrainians to threaten to boycott the company.


Coca-Cola has now removed the image altogether and apologised.


The US embassy in Ukraine had earlier condemned the inclusion of Crimea, saying in an online statement: "Coca-Cola's actions violate the official US position condemning Russia's illegal occupation of Crimea, which is and has always been an integral part of Ukraine."


Coca-Cola posted the original message on VK, Russia's biggest social network, on 30 December, with the caption: "Celebrate winter holidays from Moscow to Vladivostok."


Following condemnation from Russians, it republished the image to include Crimea.


Ukrainians were quick to respond on social media, with many using the hashtag "#BanColaCola".


Ukrainian MP Mustafa Nayem backed the boycott, saying: "All countries which are the main market of Coca Cola like the European Union, the United States, they actually (are) recognising Crimea as a part of Ukraine and they've put sanctions against Russia.


"I think that a company like Coca Cola, which is an international company, should follow these rules and they should follow this way and recognise the same."


Oleh Lyashko, a populist Ukrainian politician, vowed that he would "never ever in (his) life.


Crimea was taken over by Russia in 2014 following months of protests that led to the downfall of Ukraine's pro-Moscow President Viktor Yanukovych. The majority of Crimea's 2.3 million population identify as Russians and speak Russian.


The EU and US condemned the annexation of Crimea and announced travel bans and asset freezes against a number of Russian and Ukrainian officials.


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