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Home arrow News & Events arrow Industry News arrow Heinz beans advert banned by UK advertising watchdog
Heinz beans advert banned by UK advertising watchdog Print

A Heinz beans advert showing how to beat out a song on tin cans has been banned for health and safety reasons.

The advertisement featured young people and adults using empty or full tins to make the rhythm of a song, with the catchline "#Learn the CanSong".

The Advertising Standards Authority ruled that mistakes might be made that could lead to people cutting their hands or fingers.

Kraft Heinz denied that the advertising campaign posed a risk.

Three viewers complained that the TV advert could encourage unsafe practice and six believed it featured behaviour that could be dangerous for children to copy.

The ASA said it was unlikely that consumers would be as proficient as the actors at flipping and twirling the cans around.

But it said that mistakes might be made with an empty can, given the manoeuvres required and the lack of instructions.

SANHA comments:
Heinz Sauce products manufactured in Wellington, South Africa, are certified Halaal by SANHA, as well as other selected products. Look for our logo or consult or Helpline.
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