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Partnership to promote Cape Halaal tourism Print

Wesgro has partnered with dnata World Travel to promote the Cape throughout the Gulf Cooperation Council (GCC) states which will see dnata conduct marketing and sales activities and actions on the Cape's behalf in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE), for the next year.

The State of the Global Islamic Economy 2014-2015 report estimated that 117 million Muslim tourists travelled during 2015 (close to 10% of the total travel population), with the number estimated to grow to 168 million by 2020, with travel expenditure expected to reach $200 billion.

Of the six aforementioned GCC states, the UAE had the highest number of arrivals in the Western Cape, with a total of 272,290 flight seats booked for 2015. This was 30.5% increase from 2012, with a year on year growth of 2.5% in 2012, 6.6% 2013 and a double-digit growth for the 2014-2015 period. Doha, Qatar had the least flights coming into the Western Cape in 2015 but these numbers are sure to have grown last year as Cape Town is becoming a recognised Halaal tourism destination.

And although South Africa is considered a non–organisation of Islamic Cooperation (OIC) destination, Cape Town is one of Africa's leading Halaal tourism destinations and the 2015 MasterCard-Crescent Rating Muslim Travel Shopping Index's OIC's ninth best non-IOC destination.

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