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Futurelife celebrates a decade of nutrition Print

Functional food brand Futurelife began in 2007 as a social project to help improve the lives of malnourished and disadvantaged people in sub-Saharan Africa. Its research team of doctors and nutritionists developed a scientifically formulated, balanced, nutrient dense food, which contained Moducare, a daily immune supplement under license from Aspen Pharmacare.

“My aim was to create the most nutritional product possible at the lowest cost and convenient. We believed the product should contain quality ingredients, had to taste great and could be enjoyed just by adding water,” says Futurelife founder, Paul Saad. “I decided to call it Futurelife because it was created specifically to give people the hope of a happy and healthy future life.”

Futurelife proved nutritious and popular with people who received it, that the decision was made to make it available to all South Africans. “10 years on, Futurelife Smart food, the original product, is still our customers' favourite of the range.”

Futurelife Foundation

Not forgetting its reason for being, and knowing how sustainable feeding programmes have become increasingly critical for disadvantaged and vulnerable people, the company formalised an NPO - the Futurelife Foundation - in 2014. The feeding programme currently serves around 150,000 nutritious meals a month to South African children, the majority of which are distributed to Early Childhood Development (ECD) centres.

“A hungry child can’t learn and prosper. Every child deserves to start the day with a healthy meal and this ensures that these children enjoy that right, enabling them to learn and grow, safeguarding South Africa’s future generation,” concludes Saad.

Source: http://www.bizcommunity.com/Article/196/162/165453.html

SANHA Comments:

SANHA certifies selected Futurelife products as Halaal. Contact our Helpline for more details.


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