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With rice and biryani, Malaysia aims for halal Olympic gold Print

KUALA LUMPUR: A small factory in Malaysia’s capital is preparing thousands of ready-to-eat halal meals, from fried rice to chicken biryani, to be shipped off to Japan for 2020’s biggest sporting event.

Food firms from Muslim-majority Malaysia, are expected to be big winners from a rush of Muslim travelers to Japan for the Olympics and Paralympic Games, from late July to September.

“It’s a huge platform and opportunity for us,” said Ahmad Husaini Hassan, boss of the MyChef company making the meals in Kuala Lumpur. “Our intention is not to go in and out. We’ve to go in and stay for the long term.”

Malaysia wants to use the Games as a springboard to boost halal exports, which include food and cosmetics, by about a fifth to $12 billion this year. It exported halal goods worth $604 million to Japan in 2018, 90 percent of it food and food ingredients.

Malaysia is the only country to have reached a halal cooperation deal with Tokyo for the Games.

MyChef aims to triple its revenue to 4.5 million ringgit ($1 million) this year. It is in talks with Japanese retailer Aeon to jointly develop a line of ready-to-eat halal meals and snacks, Ahmad Husaini said.

It has secured space on the sidelines to host a “Malaysia Street 2020” promotion, which will offer opportunities to sell food and for firms to meet Japanese buyers and distributors.

“We have a lot to learn from Malaysian authorities and in return, Malaysian companies have more chances to expand their business,” said Hideto Nakajima, economic counsellor at the Japanese embassy in Malaysia.

SANHA Comments:
Serving the community and earning and income are not mutually exclusive goals. Providing a beneficial service, as in the case of Halaal food, can earn one profits in both worlds.
 
 
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